When the sun sinks behind the mountains in the Salzkammergut and the evening sky bathes the lake in a soft violet colour, magic is in the air. Salzkammergut Keramik now brings the fairytale atmosphere of this play of colours to the table. With "Lilac", the timelessly beautiful tableware collection is being expanded to include a new trend colour that fashion houses such as Miu Miu and Burberry and interior scouts such as Westwing have also discovered for themselves in 2025.
Because one thing is clear: purple is the new pink. While rosé has set the tone in the lifestyle and interior design sector in recent years, it is now lilac that is enchanting rooms and tables with its subtle elegance and subtle luminosity.
BETWEEN LIGHTNESS AND STRENGTH
The new colour design picks up on a tradition that is deeply rooted in the cultural heritage of the Salzkammergut. As early as the 1960s, inspired by the visionary designs of Group H around Wolfgang von Wersin, pastel shades characterised ceramic design. Then, as now, the focus was on playing with colour and form - reduced and clear, but full of expressiveness. This is exactly where the brand picks up and gives the table setting a contemporary twist with the fresh lilac glaze.
Because lilac stands for lightness and romance, but also for individuality and strength. A lilac table setting evokes summer evenings in the garden, flower meadows in the Salzkammergut and a lifestyle that celebrates the here and now. Salzkammergut Keramik makes a statement with plates, cups and bowls in this colour: timeless, poetic and yet modern.
A PIECE OF SALZKAMMERGUT FOR YOUR HOME
Every piece of the new Flieder design line is 100% made in the Salzkammergut. Here, where unspoilt nature, cultivated tradition and a deep sense of values characterise everyday life, tableware with character is created - produced by hand in the region and in accordance with Austrian environmental standards. Fully glazed, dishwasher-safe and microwave-safe, the collection combines functional quality with an aesthetic appeal that goes far beyond trends.
With the addition of the colour lilac, Salzkammergut Keramik shows how tradition and trend merge into one. Anyone who sets their table with these handmade pieces not only brings Austrian craftsmanship into their home, but also a piece of lifestyle: the tranquillity of the evening by the lake, the splendour of the region's flowers - and the magic of a colour that will touch hearts in 2025.
Discover lilac
The lilac version of the Wersin line from Salzkammergut Keramik pays homage to timeless aesthetics and modern living. With its soft, soothing colours, it gives every room an elegant and fresh atmosphere. The subtle design can be combined in many ways – with pastel shades as well as bold contrasts. Like all products in the Wersin line, the lilac version is dishwasher-safe, microwave-safe and 100% made in Austria – for quality, regionality and sustainability. ‘Lilac’ brings lightness and stylish modernity to your home.
The lilac version of the Wersin line from Salzkammergut Keramik pays homage to timeless aesthetics and modern living. With its soft, soothing colours, it gives every room an elegant and fresh atmosphere. The subtle design can be combined in many ways – with pastel shades as well as bold contrasts. Like all products in the Wersin line, the lilac version is dishwasher-safe, microwave-safe and 100% made in Austria – for quality, regionality and sustainability. ‘Lilac’ brings lightness and stylish modernity to your home.
NEW
The lilac version of the Wersin line from Salzkammergut Keramik pays homage to timeless aesthetics and modern living. With its soft, soothing colours, it gives every room an elegant and fresh atmosphere. The subtle design can be combined in many ways – with pastel shades as well as bold contrasts. Like all products in the Wersin line, the lilac version is dishwasher-safe, microwave-safe and 100% made in Austria – for quality, regionality and sustainability. ‘Lilac’ brings lightness and stylish modernity to your home.
The lilac version of the Wersin line from Salzkammergut Keramik pays homage to timeless aesthetics and modern living. With its soft, soothing colours, it gives every room an elegant and fresh atmosphere. The subtle design can be combined in many ways – with pastel shades as well as bold contrasts. Like all products in the Wersin line, the lilac version is dishwasher-safe, microwave-safe and 100% made in Austria – for quality, regionality and sustainability. ‘Lilac’ brings lightness and stylish modernity to your home.
The Gmundner Keramik Bong originated from a satirical article and an art project from 2023 as part of the ‘Academy of Ceramics Gmunden’. Due to high demand and media attention, we have further developed the Bong with our ceramists. Each Bong is handmade, making each piece an authentic one-of-a-kind. It is currently available in three different designs: ‘Ice Blue’, ‘Sage Green’ and, new, ‘Lilac’. The bong comes with a matching glass insert made of high-quality borosilicate glass with a standard 14.5 mm ground joint and is fully functional. Personalisation and custom designs are also available on request.
The lilac version of the Wersin line from Salzkammergut Keramik pays homage to timeless aesthetics and modern living. With its soft, soothing colours, it gives every room an elegant and fresh atmosphere. The subtle design can be combined in many ways – with pastel shades as well as bold contrasts. Like all products in the Wersin line, the lilac version is dishwasher-safe, microwave-safe and 100% made in Austria – for quality, regionality and sustainability. ‘Lilac’ brings lightness and stylish modernity to your home.
The lilac version of the Wersin line from Salzkammergut Keramik pays homage to timeless aesthetics and modern living. With its soft, soothing colours, it gives every room an elegant and fresh atmosphere. The subtle design can be combined in many ways – with pastel shades as well as bold contrasts. Like all products in the Wersin line, the lilac version is dishwasher-safe, microwave-safe and 100% made in Austria – for quality, regionality and sustainability. ‘Lilac’ brings lightness and stylish modernity to your home.
